I think creating business page events on Facebook is an under utilized opportunity by many businesses to engage with their community and spread the word about their gatherings. You’ve put in the resources to host an event, why not share it with your Facebook community? Maybe you just don’t know how… well here’s how to create an event with your Facebook page for business.
Note* These steps assume you will be using Facebook Business Manager tool. However, the steps are pretty similar if you’re not, so read on.
How to Create an Event for Business Page
- Login to the Facebook page which has the proper authorization to manage the business page for which you would like to create an event
- Navigate to your business page and click the button represented by three dots under your cover photo and select create event from the drop-down list
- Now fill out all the requested input sections on the Event setup page pop-up
- You can include:
- Basic Info – This info will also appear in News Feed and any ads created for this event
- Details – Let people know what type of event you’re hosting and what to expect
- Tickets – Let people know where they can get tickets for your event
- You also have the ability to choose who can edit and post in your event. You can add other Pages (example: promoters, venues, artists) and friends as co-hosts, but only Pages will be displayed as co-hosts on the event page. Co-hosts can edit the event, and it will automatically be added to a co-hosting Page’s calendar. Note* Only co-hosts of the event will see when a Page declines a co-host request.
- You can adjust posting settings to determine who can post, and whether it needs to be approve.
- You can also decide whether you would like to display the guest list of the event.
- Click Publish or Save Draft. You can also click
and select Schedule to select a date and time in the future for when you want your event to publish.
Note* You can add or remove co-hosts, but if a Page created the event, that Page is the primary host and can’t be removed.
When creating an event, the host can choose between the following privacy settings:
- Private Event: Visible only to the people who are invited. You can choose to allow guests to invite their friends. People who are invited can view the event description, photos, Wall posts and videos.
- Public Event: Visible to anyone on or off Facebook. Anyone can see things like the event description, photos, event discussion and videos.
Note* Once you create an event, you won’t be able to change the event’s privacy settings.
How to Invite People to the Event?
Note* With your business page, you are not able to send invites to people directly unless they are on your friends list. However, you can use the timeline to share the event. You can also go to each of those who’ve “liked” your page & send a private message via messenger to remind them of the event. Boosting to people who follow your page is always an option, however if they don’t then… you’re out of luck for targeting individuals. Hopefully your co-hosts are friend of who you would like to invite and can get the word out. Anyway here’s how to invite:
To invite people to a private event:
- Go to the event logged in as a host or co-host of the event
- Click Invite
- Click Choose Friends or Invite by Text or Email
- Search and select friends to invite
To invite people to a public event:
- Go to the event logged in as a host or co-host of the event
- Click Share
- Click Invite Friends.
- Search and select friends to invite
